2022 #NCWine Digital Media Summit Speakers

We’ve lined up some great speakers for the 2022 #NCWine Digital Media Summit! Check out the bios below to find out more. 

Our Speakers

Bob Aycock: How Social Media and Websites Work Together

Bob Aycock has over 12 years of digital marketing experience, working with small and medium-sized businesses and nonprofits. He currently works full-time as a Social Media Marketing Manager, overseeing social media and digital marketing for three TV shows in 12 Designated Market Areas.

Bob and his wife, Jen, started Wine Carolinas in 2017, taking their appreciation of wine to explore the variety of wines in North and South Carolina. Bob and Jen have been attending the #NCWine Digital Media Summit since its inaugural year. It’s been Bob’s honor to be a summit speaker from 2019 to now.

Bob is a native North Carolinian. He and Jen live in Matthews with their four children, two rescued dogs, and a flock of backyard chickens. When Bob isn’t sipping on Rosé or Traminette in a vineyard, he enjoys lavender lattes at home and tending to his beehives.

Arthur Barham:Helping Bloggers Help You

Arthur Barham is the co-creator of Merlot2muscadine, media dedicated to promoting North Carolina’s vineyards, meaderies, wineries and tasting rooms. His passion for this venture was born from visits to nearly 140 North Carolina vineyards and wineries. With his wife and videographer Mary Barham, he developed a passion for wine from the Tarheel state.

Arthur has a social media presence on YouTube, Facebook, Twitter, and Instagram he touts himself as a “drum major” for North Carolina wine. Usually adorned in his trademark bowtie, this native North Carolinian is widely known and easily recognizable as he travels across the Old North State.

Arthur is also a contributing writer to the digital publication Screw it Wine. Arthur resides in Holly Springs NC with his wife Mary and 2 dogs Mikee and Monte (short for Montepulciano).

DeLauren Everett: Leverage Your Network to Grow Your Net Worth

A lover of creating experiences and wine education, DeLauren Everett, founder and curator of Blends & Bubbly (formerly known as Culture Wine Blogger), has worked as a corporate events professional and has been a lover of wine for over 12 years. 

DeLauren’s desire to bring people together in environments that engage and inspire has given her opportunities to manage a diverse portfolio of events including board of directors, grand openings, celebrity, learning and development, employee appreciation, vendor, and social events for well known and highly respected companies. 

DeLauren is documenting her experience via her blog and is partnering with vineyard owners throughout North Carolina to promote and highlight North Carolina wines and wineries. She also serves as a wine consultant that coaches her clients to utilize their senses to have an elevated wine experience.

Crista Gebert: Leveraging Diversity & Inclusion

As a proud Native Texan, Crista Guebert grew up in Houston and went to a small, private liberal arts school called Trinity University in San Antonio, TX. Crista participated in many cultural organizations and was president of the Chinese Culture Club where she led hosting Lunar New Year events. She was also the Vice President of Alumni membership at her International Co-ed Business Fraternity, Alpha Kappa Psi, a role that involved extensive amounts of networking.

Crista moved to the East Coast right after undergrad and fell into her career in federal consulting. She has 15 years of professional experience in strategy, operations, and process improvement consulting. In addition, she held a leadership role in company sponsored Diversity and Inclusion at the International Business Resource Group (IBRG). While there, she coordinated events ranging from company sponsored Olympic events to coordinating and sponsoring the US Fulbright Program.

Fast forward to when Crista and Chad got married and decided to spend a year taking viticulture and enology classes in Charlottesville, VA area at Piedmont Virginia Community College (the Virginia equivalent of NC’s Surry Community College). They purchased Golden Road Vineyards July 7th 2017 and immediately jumped into the NC wine industry. Diversity and Inclusion practices are foundational for their business and lead to a richer experience.

Annette Boyd: Wineries, Vineyards & Digital Influencers Working Together in Virginia

Annette Ringwood Boyd is the director for the Virginia Wine Board Marketing Office. In this capacity, she manages the board’s marketing efforts on behalf of the Virginia Wine Industry including the strategic oversight of the overall marketing of the Virginia wine industry.

She began her wine career selling wines in a retail wine shop in college and later as marketing director for a Richmond, Virginia non-profit organization, where she planned wine events in addition to running the organization’s public relations and marketing efforts.

She ran the Virginia Wine Marketing Office for 5 years as an employee for the Virginia Department of Agriculture and Consumer Services and from there went on to direct branding, marketing planning and business development for other organizations including various advertising agencies and non-profit organizations in Virginia.

Annette founded her own company, Ringwood Boyd Marketing in 2007 and her company has been managing the marketing efforts for the Virginia Wine Board since 2007. She has been recognized for her marketing by the Atlantic Seaboard Wine Association and the Richmond Chapter of the American Marketing Association.

In 2015 she was named Virginia Wine Person of the Year. Annette is a graduate of Virginia Commonwealth University with a BS in Business with a concentration in marketing. 

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