#NCWine Digital Media Summit

#NCWine Digital Media Summit returns to In-Person Session and celebrates its 5th year!

We are pleased to announce that the #NCWine Digital Media Summit is returning to an in-person format for its 5th year. The 2022 summit will take place on Monday, July 18, 2022 at the Shelton-Badgett North Carolina Center for Viticulture and Enology at Surry Community College in Dobson, NC.

Our theme this year is “Working Together”. Sessions will tie in how we can all work better together to promote local wine.


We have a great set of speakers lined up for this year.  Take a look at the Speakers Page for a bio and more info on each speaker.  

2022 #NCWine Digital Media Summit Agenda

  • Registration: 9:00 – 9:30

    Sign in at the front desk

  • Welcome and Overview: 9:30 – 9:45

    Introduction to the summit and what’s to come for the day

  • Session 1: 9:45 – 10:30 How Social Media and Websites Work Together

    Bob Aycock – Bob will take us through how you can use social media and your website together to attract new visitors and keep them coming back time after time.

  • Morning Break: 10:30 – 10:45

    Get up and stretch!

  • Session 2: 10:45 – 11:30 Leveraging Diversity & Inclusion to Tell Your Story

    Crista Guebert – How can you measure the value of a network? Crista will provide an overview to help identify strategies for building a network and translating that into success.

  • Lunch and Networking: 11:30 – 1:00

    Enjoy lunch with some wine and mingle with others in the industry.

  • Session 3: 1:00 – 1:45 Working Together – Helping Bloggers Help You

    Arthur Barham – A session discussing how wineries and bloggers can work together to share content, reply to one another to build engagement, and increase online interactions.

  • Quick Break: 1:45 – 1:50

    A quick stretch is always helpful.

  • Session 4: 1:50 – 2:35 Levering Your Network to Grow Your Net Worth

    DeLauren Everett – Tips and Practices to for when and how to engage a social media influencer or winery owner to help grow your brand. 

  • Afternoon Break: 2:35 – 2:50

    Get up, walk around, and enjoy some snacks.

  • Session 5: 2:50 – 3:35 Wineries, Vineyards and Digital Influencers Working Together in Virginia

    Anna Pendleton – This session will explore how Virginia Wine is embracing and collaborating with digital media brands to drive customer awareness and engagement. 

  • Summit Closing: 3:35 – 3:45

    Wrap up for the day and talk about what’s next.

Pre-Summit Events

Each year, we like to offer a series of pre-summit events. These events will take place on Sunday, July 17th. Pre-Summit Events tickets are featured as an add-on to the Summit Ticket (actual summit ticket not required). This year, we will be offering two event options.

Wine Tour – Price $10

Join us for a wine tour featuring three Yadkin Valley Vineyards. Purchasing this add-on ticket includes:

  • Lunch with wine pairings at Shelton Vineyards
  • Wine tasting and tour at Hidden Vineyards & Haze Gray Vineyards
  • Transportation from the host hotel to all vineyard stops provided by Van in Black

Additional wine available for purchase by the bottle for off-site consumption.

This event is sponsored by the Tourism Partnership of Surry County.

Wine Dinner – Price $40

Join us for a local wine dinner hosted at a Golden Road Vineyard. Purchasing this add-on ticket includes:

  • Glass of welcome wine from Golden Road Vineyard
  • Appetizer, Entree, and Dessert catered by Soul Food Fusion
  • Transportation from the host hotel to the vineyard site provided by Van in Black

Additional wine available for purchase by the glass or bottle to enjoy with dinner or for off-site consumption.

Transportation is included in the ticket price for both pre-summit events. You may choose to provide your own transportation. Please drive responsibly.

Host Hotel

The host hotel location is the Fairfield Inn and Suites Elkin/Jonesville in Elkin, NC. The Fairfield Inn is a great supporter of North Carolina Wine and has served as our host hotel in the past. If you are reserving a room for the Summit, please mention our event and use the code NCWS to receive a special rate. The room block expires on June 16th, so make your reservation today!

Our Sponsors

This event would not be possible without the help and support of our great sponsors. Please take a moment to visit our sponsors.

If you or someone you know are interested in joining us as summit sponsor or have questions, please reach out to us. You can learn more about sponsoring our event by downloading our #NCWine Digital Media Summit Sponsor Report.

Grand Reserve Sponsors

NC Wine and Grape Council
Tourism Partnership of Surry County
Van in Black
Shelton-Badgett Center
for Viticulture & Enology
Shelton Vineyards
Biltmore Estate Winery

Reserve Sponsors

Hidden Vineyard
Haze Gray Vineyards
Golden Road Vineyards
Soul Food Fusion
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