#NCWine Digital Media Summit

Telling Our Wine Story: Measuring Success Along the Way

We are pleased to announce that the #NCWine Digital Media Summit is back for 2025. This year our host location is Childress Vineyards in Lexington, NC! Join us for an exciting day where the North Carolina’s wine industry meets the power of social media.

Our featured speaker, Felicia Trujillo, will lead engaging workshops on creating impactful social media content and decoding social media metrics. More information about Felicia on our 2025 Speakers Page.

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Agenda

This full-day event is designed to inspire, educate, and connect wine industry professionals and digital media influencers.

Morning Sessions: Our guest speaker will focus on delivering content and information to help you build connections with your readers, audiences, and guests.

Afternoon Session: Participate in our interactive “Sip & Strategize: NCWine Digital Planning Workshop.” Collaborate with fellow attendees in a dynamic speed dating format to develop a comprehensive social media strategy.

9:00 AM – Registration and Welcome Coffee
9:30 AM – Introduction and Opening Remarks
9:45 AM – Workshop 1 “Beyond the Post: Social Media Tips That Work“
- Get inspired to create impactful and engaging social media content. This session offers actionable tips to help you craft posts that resonate with your audience, build a strong online presence, and stay ahead of ever-changing social media trends—all while feeling genuinely excited about the stories you share.
10:45 AM – Morning Break
11:00 AM – Workshop 2 “Decoding Social Success: Making Sense of Metrics“
- Transform your social media numbers into actionable insights. In this workshop, learn how to measure what matters, identify trends, and refine your strategies based on performance data. Gain the tools to understand your audience and optimize your online presence for maximum impact.
12:00 PM – Networking Lunch
1:30 PM – Introduction to Interactive Session
1:35 PM – Interactive Session “Sip & Strategize: #NCWine Digital Planning Workshop“
2:45 PM – Afternoon Break
3:00 PM – Interactive Session Debrief
3:30 PM – Closing Remarks
4:00 PM – Depart

Don’t miss this unique opportunity to network, learn, and grow your influence in the North Carolina wine community. You’ll leave with actionable insights and strategies to elevate your online presence, and you’ll make valuable connections with others in the industry. We look forward to seeing you there!

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Pre-Summit Events

Each year, we like to offer a series of pre-summit events. This year we will focus on wine tours and dinner the night before the Monday Summit Session.

Sunday Wine Tour & Dinner

We’re excited to announce our Sunday Wine tour and dinner! Join us for a tour of three Lexington area vineyards. Dinner is included in the ticket price and will take place on our last stop of the day.

Wine Tour Stops:

Chidlress Vineyards: Our tour begins with a private tasting at Childress Vineyards with winemaker Mark Friszolowski
Curran Alexander: We move on to Curran Alexander for a guided tasting
Junius Lindsay Vineyards: Our final stop of the day is Junius Lindsay Vineyards where we will enjoy a tasting and relax for dinner

Transportation for the wine tour is provided by Van in Black. Pickup and return will be at Childress Vineyards. Exact pick up time will be announced in the coming weeks. Purchase of Monday Summit ticket required for Wine Tour add on.

Price – $88

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Host Hotel

We’re excited to announce the Holiday Inn Express & Suites Lexington as our host hotel! Use the special group code below to get a special event rate. This rate code is valid for both Saturday and Sunday nights.

Hotel: Holiday Inn Express & Suites Lexington NW The Vineyard – Book Directly through IGH
Address: 351 Vineyards Crossing Lexington, North Carolina 27295 United States?
Use Rate Code: NCS to book at our special discounted rate.

Our Sponsors

This event would not be possible without the help and support of our great sponsors. Please take a moment to visit our sponsors.

If you or someone you know are interested in joining us as summit sponsor or have questions, please reach out to us. You can learn more about sponsoring our event by downloading our #NCWine Digital Media Summit Sponsor Report.